I like this meme….
…… because it pretty much sums up my relationship with H&M. I know it’s a bit repetitive as I’ve said it before on here and on various social media platforms, but the plus section in H&M consistently looks like a regurgitated dogs dinner. Despite this being my thought for over 12 years I keep going in there whenever I visit Intu Merry Hill and each time I see that pathetic looking collection of clothing in the dingy space under the escalators, I give it a quick once over, shake my head and tootle on over to Simply Be. Yep, H&M still aint sh…
Now it’s not that everything in the range is always terrible. Not everything and not always. As the saying goes, even a broken clock is right twice a day- but don’t bother using it to check the time at any other point. You might on the off-chance find something decent amongst the doldrums, but the collection is so unloved that it takes sheer shopping determination/ desperation/ exasperation to bring yourself to look through the shadows of the uninviting rails. There are no show stoppers- or even show starters. In fact there are barely any opening credits to even let you know there’s anything going on that might be worthy of your attention. They had a space to fill under the escalators and they filled it with this. Buy it if you want to but we’re not fussed. I’d really prefer them to just pull the plug on the whole lot and leave a space there. Plonk down a couple of sofas, or a mini bar. Maybe a DJ, a crèche, a portaloo, or at the very least somewhere I can charge my phone. Cancel the entire collection. No one at H&M cares about it so they need to stop pretending they do. In the words of Brand Nubian- Love me, or leave me alone.
LADIES. Did you know that Irregular Choice carries shoes up to a size UK10??? SIZE TEN?!!
I have always loved Irregular choice shoes and have owned a couple of pairs in my life that I’ve worn into the ground. However, I’ve never been able to buy many because my feet are a size 8-9 and ultra wide to boot. I usually am restricted to gazing lovingly at them whenever I go to Schuh as their size 8 rarely fits. Thats pretty standard in most stores. Well I was in London a few days ago and popped into the I.C store in Camden for a general browse to tease myself to a higher degree and I noticed a pair of womens shoes on display that looked really big. I picked them up and they were indeed a size 43. I asked at the desk if only select styles went to a 43 and was told no- THEY ALL DO.
Yes. Irregular Choice womens shoes go up to a size UK10/ 43. I nearly fell over and it was hard to contain myself. I would hear myself rambling at speed to the sales assistants who were probably wondering if I should even be allowed out on my own. You might all know this already as its not a new development but it was news to me. Mentally I spent about £1000 in a matter of seconds.
Another shoe brand I love is Office but Office don’t love me back. I’ve written to them before to complain about their very limited size 9 offering (standard styles in basic colours) and while I can’t remember the details of the response I got, several years later nothing has changed.
Now look at these…
All available in a size 10 on the IC website. Would I wear them all? No- but thats not the point. The point is that THEY ARE AVAILABLE. If IC can do this why can’t Office or Dune any other shoe shop? Plus size fashion has come a long way but larger size footwear is several steps behind. Irregular Choice is again going against the tide and showing their competitors how it’s done.