Big brand inclusion- for a changePosted: October 12, 2015
I saw this in House of Fraser a few days ago and it stopped me in my tracks. A recruitment advert featuring a plus sized woman where they could easily have used a smaller model. It might be one in a series though I’ve not seen any other ads in the store and this one was in the men’s dept which makes me think it might not be. Unless……. they put the fat woman in with the men and the size 8 version of the poster on the popular women’s fashion floor. Hmmm… I hope I’m just over thinking the issue and that’s not really the case. I hope my original thought, that HoF used a larger model with integrity is a true telling of what actually happened. If that’s the case HoF then it’s a job well done. Can we now have some more bigger clothes too? Chesca is fine but I’m not 70 and I’m not the mother of the bride. Ta.