Size Matters

Some major retailers could do with taking a leaf out of the books of this man and his clients….

From Arise magazine, issue 11

 

I order ones that reflect my young customers’ shape.

Discuss.

How many times do you see plus size clothing displayed on mannequins that are distinctly not plus sized- or even models that aren’t plus sized for that matter. This man is doing a roaring trade because his customers are tuned in to the needs of their customers, and realise that you need to listen to what your market wants whether that relates to the style of clothes themselves or how they are displayed. I think the message that I’m getting most from this article is that I need to start writing a few letters to a few people.

***********EDIT************

Click image of article to read comments (and read article in a larger text). I have somehow managed to change the format of this entry so that comments don’t show on the original post. After 2 and a half years of blogging you would think I’d know what I was doing by now.



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