Evans Spring Summer 2010 Preview

On Wednesday I had the huge privilege of attending the preview of the spring/ summer 2010 collections from all of the Arcadia brands. I had a grand ole time and was there for hours poring over all the clothes, touching everything, taking as many photos as my lil camera could stand and trying my best not to look like a total rookie who was out from behind her computer and covering a real event for the first time- though I probably did. It was a fantastic event which I thoroughly enjoyed and I got to meet other bloggers, namely the gorgeous Miggy from Miggy Likes the Internet who spotted me first and came over to say hello.

My first stop around the stands was of course Evans and all I can say is- WOW- we are in for a fantastic season. Looking though the rails of clothes the one phrase that kept going through my mind was, “I can’t believe this is Evans.” They have all the major trends- the nude colours, the fringing, nautical looks, the made to be seen underwear, lace, pale washed denim, sparkle, military- the lot. There was a good balance between the items that were trend heavy like a brown/ black satin biker style jacket covered in dark hammered sequins for the more trend literate customers, and items with a broader appeal such as  a cotton blouse with lurex threads woven through the fabric, and a pale blue denim dress with tiny ruffles at the hem and cuffs. There was a focus on jackets in varying styles which I liked as you can easily update your existing wardrobe with just the addition of a different jacket if you don’t want to heavily buy into a particular look.

The collection was fluid and although there were separate themes and trends within the ranges they all gelled together seamlessly. Some of my favourite items were hanging on a rail and I don’t have photos of them yet as I could only photograph the mannequins, but fingers crossed- I will have at some stage.

The general trends were… (sorry about some of the hazy pictures)

…..Nude/ neutral pallettes and texture….

…… fringe details …..

……… and mixing florals with tougher looks.

There were lots of nude and neutral tones with added textural interests such as large ruffles, fringe,  a beautiful ostrich feather fronted waistcoat and a good dose of sparkle. Sequins were still evident but not as dark or dramatically in your face as for Christmas ’09. For summer sequins are matt and overprinted with floral designs as in the case of one long A- line vest top, and hammered and distressed as in the jacket mentioned earlier. Tunics and knits had subtle sparkle with lurex threads and yarn that ran throughout the fabric and there was lots of sparkly jewellery to hand.


You know I love a bit of red white and blue in the springtime and there were a couple of nautical knits to get me looking forward to spring. A horizontal stripe cardi with very subtle sequin detailing was a gentle update to a classic look along with a stripe jersey dress/ tunic which was given a modern update by being combined with a photo real floral print.

For those of you who like a tougher edge to your wardrobe there were lots of studs and other hardwear to keep you happy. Stud details on shoes and bags were key and there was a particularly Balmain-tastic denim jacket with pyramid style studs along the collar that caught my eye. Other jacket detailing included exposed zips, waterfall fronts with large eyelets, peplums, military styles- there was a jacket to suit all tastes.

If you’re not into the whole rock chick look Evans offered plenty of softer more feminine pieces with floral prints, a sharper modern take on the tea dress, liberty- esque prints, maxi dresses and soft knits.

As well as clothing I also saw some truly delectable vintage inspired underwear that actually made me breathe in sharply and whisper “OMG” to myself but I don’t have any photos at the moment.

More looks from the event to come…………..


31 Comments on “Evans Spring Summer 2010 Preview”

  1. samizzle says:

    thank you so much for posting! i love the denim jacket with studs, must….have….it!
    It just sucks that evans is making military jackets for spring/summer, when they are the trend now….oh well, you can’t have everything…off to dorothy perkins once again!

  2. Emily says:

    I’m actually really impressed with that. Particularly like the studded collar denim jacket. Lucky you for getting to go!

  3. hana says:

    wowwww!!! cnt w8 😀

  4. Meagan says:

    I’m so jealous that we don’t have Evans in the US!

  5. Lucky you! I’d have loved to see that collection already!

    I am not a fan of a couple of clothes associations but overall it seems like a great collection. I now I need that studded denim jacket for sure!

  6. Emer says:

    Wow, there are some really beautiful things on offer: I can’t wait for next year! My favourites are the nude sequin vest top and necklace in picture 1, the embellished tshirt in picture 3, the sandals in picture 8, the bag in picture 9 (oh yes, you will be mine) and the dress in picture 7, which is I think is my favourite. I’m hoping the hem-lines aren’t as short as they seem though!

  7. StephanieDJL says:

    I’m glad you enjoyed it, it seems like a lot of fun!
    Although I’m liking some of the more on trend pieces it’s the basics like the ripped jeggings and the cuffed jeans and gladiators in the second to last picture that I need in my life!

  8. Ashlee says:

    STUDDED DENIM JACKET. Sorry for the caps….

  9. Sarah says:

    Wow! I love love all of it! Like you, I can’t believe it is Evans. I adore the vintage inspired prints and that bag is a must have for Spring.
    I am so jealous you got to go but thank you for sharing! 🙂

  10. Bethamint says:


  11. christina says:


    omg thats all i can say. Evans is KILLING me with this line. I LOVE EVERYTHINGGGGGGGG!!

  12. kittehinfurs says:

    This is beyond awesome.

    (I have been lurking and reading your blog for quite a while now but this made me delurk)

  13. Naomi says:

    Wow, wow, wow! I LOVE the denim jacket…and it looks like the biker jacket is around for another season at least…..me thinks I shall now invest!!!!!!

  14. Pippa says:

    Evans is stepping up. About time – it’s owned by the same peeps as TopShop so what took them so long???

    Can I get added to your blogroll, please?
    RunwayRevolution.com (formerly Every Body Is Beautiful)

  15. Ro says:

    I like that studded denim jacket as well. Do you know the cost? It’s funny, I have a line of pyramid studded leggings coming out for my spring line. I haven’t been keeping up on the trends, I’m too busy for that. Either I’m on trend without thinking about it or I’m behind and just designing what I like. I haven’t figured it out yet… oh well!

  16. Social comments and analytics for this post…

    This post was mentioned on Twitter by evansclothing: Evans Spring Summer 2010 Preview by FGLNCT http://tr.im/FEe0

  17. […] av thenostalchic Våren och sommaren hos Evans ser ut att bjuda på en del gott och blandat. Fat girls like nice clothes too fick en preview av deras kommande kollektion. Här kommer några av mina favoriter som jag helt […]

  18. christie says:

    oooh seriously my wallet will take a very big bashing this spring! Im a newbie to Evans as i am now unable to squeeze myself into topshops biggest size! I must say im very impressed with whats to come and cant wait!

  19. Elvira says:

    Thank you for posting this. My hearts just leaped when I saw some of the items. It seems like Evans is getting more ‘hip’ every seasons. Loves it!

  20. Vanessa says:

    This makes me wish I had lots of nude clothing.

  21. Nava says:

    I have to say I am slightly dying right now over that fringe dress. It looks fantastic! I need it in my life : )

  22. I have to admit I’m really impressed with all the pieces. I especially love the studded jacket and the ripped jeggings (HOT). Thanks a lot for posting!!!

  23. SESD says:

    The owners of Evans need to expand to the U.S. — competition is a good thing. Those nude shades in the first pic are things of beauty.

  24. So many “I wants” and “I gotta haves” to look forward to in 2010 from Evans:

    I want the dress in photo 1.
    I want the belt in photo 2.
    I gotta have the jacket in photo 7.

  25. Karol says:

    I with Meagan on wishing Evans was in the US. And i see that denim, as always, is the favorite. I found my own ooww & ahhh with the accessories (the bead necklace and the floral handbag/clutch). Love the femininity of it all.

  26. […] – their spring line is very much on the pulse of fashion, with something for everybody. Deena at Fat Girls Like Nice Clothes Too was invited to a preview of the Arcadia Spring/Summer lines back in November and the photos look […]

  27. Spec says:

    Thanks so much for posting this! There is something about seeing a picture of a mannequin that makes the clothes better. I don’t live in a country that has Evans and I am so desperate. I am going to order online now that I have seen these!
    Thanks so much again!

  28. […] You can see the original sneak peek post that started the frenzy by visiting Deena’s blog, Fat Girl’s Like Nice Clothes Too! […]

  29. The owners of Evans need to expand to the U.S. — competition is a good thing. Those nude shades in the first pic are things of beauty.

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