Chaka Khan and Evans!Posted: October 14, 2009
I have exclusive news! Evans are teaming up with the one and only Chaka Khan this Christmas! OMG!
Chaka will be modelling key pieces from the Evans Christmas collection in a campaign that will feature online and in all stores. The campaign coincides with the nationwide Here Come the Girls tour featuring Chaka along with Lulu and Anastacia and will run throughout November and December. Heres a preview of a couple of images…
Evans will also be selling a specially designed piece of jewellery- the Chaka Charm, and a percentage of proceeds from the sale of the charm will go to The Chaka Khan Foundation, that is an organisation which inspires, educates and empowers at risk children to help them reach their full potential.
This is superb news and its great to see that the revamped and jazzed up Evans isn’t excluding its core customers who may not have related to Beth Ditto, from all the fun.