Tartan ArmyPosted: September 5, 2009
Basler is one of those companies that I really don’t pay much attention to because it’s well…. boring. It’s a classic brand aimed at the 50+ market and doesn’t really appeal to me as its far too staid for my own personal style but that’s OK because I’m not the target customer. A German brand with around 200 UK stockists it’s very popular with department stores and independent retailers alike, so I tend to bump into it fairly frequently but don’t take much notice. When I was in Harrod’s last week Basler was one of the look books I picked up and I was surprised to see a couple of items that I actually like. A lot. The first is the very on trend dip dyed grey leather jacket from Thursday’s post, the second is this:
The tartan fabric, diagonal front, the wide, curved collar and revers, the fitted shape- remind you of anyone? VIVIENNE WESTWOOD!
I didn’t linger at the Basler rail in Harrod’s so I didn’t see the price but going by other Basler jackets I’ve seen I estimate it probably costs around £300.
I’ve done a bit of looking around and found some other items to complete the Westwood look…
Now for the good news- Basler are all set to launch a contemporary premium brand with more on trend looks called MYBC for spring 2010. However, prices will be around 25% higher (groan) than the mainline and the main brand is being re branded to become Basler Black. I may not be expanding my wardrobe with any items from either collection but I welcome the new range with open arms and can’t wait to see what it brings.